Hulu

Hulu, LLC
Hulu Logo.svg
Screenshot
Hulu screenshot.png
Hulu website screenshot
Type of businessJoint venture
Type of site
Available inEnglish
Japanese
FoundedOctober 29, 2007 (2007-10-29)
Headquarters2500 Broadway 2nd Floor, Santa Monica, California,
United States[1]
Area servedUnited States
Japan
OwnersUnited States:

Nippon TV, Yomiuri TV, Chukyo TV, Yahoo! Japan, Toho Co. (branding licensed by Hulu, LLC)

Key peopleKelly Campbell (president)
Products
Services
RevenueIncrease $1 billion (2013)[3]
ParentWalt Disney Direct-to-Consumer & International
URLwww.hulu.com (US)
www.hulu.jp (Japan)
Alexa rankIncrease 212 (Global, January 2020)[4]
AdvertisingMost plans ad-supported.
RegistrationRequired
Users
    • Increase 30.4 million as of February 3, 2020
    • Increase 3.2 million (Hulu with Live TV) as of February 3, 2020[5]
LaunchedOctober 29, 2007 (2007-10-29)
(Hulu Syndication Network)[6]
(Hulu.com destination site)[6]

Hulu (/ˈhl/) is an American subscription video on demand service fully controlled and majority-owned by Walt Disney Direct-to-Consumer & International, a business segment of The Walt Disney Company, with NBCUniversal, owned by Comcast, as an equity stakeholder.

The service was initially established as a joint venture between News Corporation and NBC Universal, Providence Equity Partners, and later The Walt Disney Company, serving as an aggregation of recent episodes of television series from their respective television networks. In 2010, Hulu launched a subscription service, initially branded as Hulu Plus, which featured full seasons of programs from the companies and other partners, and undelayed access to new episodes. In 2017, the company launched Hulu with Live TV—an over-the-top IPTV service featuring linear television channels. Time Warner (now WarnerMedia) later held a stake in the service. As of the first quarter of 2020, Hulu had 30.4 million subscribers.[5]

In March 2019, Disney acquired 21st Century Fox, giving it a 60% majority stake in Hulu. AT&T (which acquired Time Warner in 2018) sold back its roughly 10% stake the following month. Comcast, the only other shareholder, announced on May 14, 2019, that it had agreed to cede its control to Disney, and reached an agreement for Disney to purchase its 33% stake in the company as early as 2024.[7]

  1. ^ "Hulu LLC". www.bloomberg.com.
  2. ^ Cite error: The named reference Disney was invoked but never defined (see the help page).
  3. ^ Rogowsky, Mark. "Hulu's Billion-Dollar Milestone: A Sign Of Just How Far Behind Netflix It Has Fallen". Forbes. Archived from the original on 2018-01-30. Retrieved 2017-08-31.
  4. ^ "hulu.com Competitive Analysis, Marketing Mix and Traffic - Alexa". www.alexa.com. Retrieved 2020-01-14.
  5. ^ a b Littleton, Cynthia (February 4, 2020). "Disney Plus Reaches 28.6 Million Subscribers, Hulu Hits 30.4 Million". Variety. Retrieved February 5, 2020.
  6. ^ a b Cite error: The named reference pr_launch was invoked but never defined (see the help page).
  7. ^ Jarvey, Natalie (May 14, 2019). "Disney is taking full control of Hulu". CNN. Retrieved July 24, 2019.

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