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Netflix, Inc.
Netflix 2015 logo.svg
Netflix - English.jpg
Screenshot of Netflix's English-language website
Type of businessPublic
Type of site
OTT platform
Traded as
FoundedAugust 29, 1997 (1997-08-29)[1] in Scotts Valley, California
HeadquartersLos Gatos, California, U.S.

Production hubs:

Area servedWorldwide (excluding mainland China, Syria, North Korea and Crimea)[6]
Key people
IndustryEntertainment, mass media
  • Film production
  • film distribution
  • television production
RevenueIncrease US$20.156 billion (2019)[7]
Operating incomeIncrease US$2.604 billion (2019)[7]
Net incomeIncrease US$1.866 billion (2019)[7]
Total assetsIncrease US$33.975 billion (2019)[7]
Total equityIncrease US$7.582 billion (2019)[7]
Employees8.600 (2019)[8]
DivisionsUS Streaming
International Streaming
Domestic DVD
  • DVD.com
  • Millarworld[9]
  • LT-LA[10]
  • ABQ Studios
  • Netflix Animation
  • Netflix Pte. Ltd.
  • Netflix Services UK Limited
  • Netflix Streaming Services International B.V.
  • Netflix Streaming Services, Inc.
  • Netflix Global, LLC
  • Netflix Services Germany GmbH
  • NetflixCS, Inc.
  • Netflix Luxembourg S.a r.l.
  • Netflix Studios
  • Netflix Entretenimento Brasil LTDA.
  • StoryBots
  • Egyptian Theatre[11]
Alexa rankSteady 21 (June 2020)[12]
UsersIncrease 183 million (paid) [7]

Netflix, Inc. (/ˈnɛtflɪks/) is an American media-services provider and production company headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company's primary business is its subscription-based streaming service which offers online streaming of a library of films and television programs, including those produced in-house.[13] As of April 2020, Netflix had over 182 million paid subscriptions worldwide, including 69 million in the United States.[14] It is available worldwide except in the following: mainland China (due to local restrictions), Iran, Syria, North Korea, and Crimea (due to U.S. sanctions). The company also has offices in Brazil, the Netherlands, India, Japan, and South Korea.[15] Netflix is a member of the Motion Picture Association of America (MPAA). Today, the company produces and distributes content from countries all over the globe.

Netflix's initial business model included DVD sales and rental by mail, but Hastings abandoned the sales about a year after the company's founding to focus on the initial DVD rental business.[13][16] Netflix expanded its business in 2007 with the introduction of streaming media while retaining the DVD and Blu-ray rental business. The company expanded internationally in 2010 with streaming available in Canada,[17] followed by Latin America and the Caribbean. Netflix entered the content-production industry in 2013, debuting its first series House of Cards.

Since 2012, Netflix has taken more of an active role as producer and distributor for both film and television series, and to that end, it offers a variety of "Netflix Original" content through its online library.[18] By January 2016, Netflix services operated in more than 190 countries.[19] Netflix released an estimated 126 original series and films in 2016, more than any other network or cable channel.[20] Their efforts to produce new content, secure the rights for additional content, and diversify through 190 countries have resulted in the company racking up billions in debt: $21.9 billion as of September 2017, up from $16.8 billion from the previous year.[21] $6.5 billion of this is long-term debt, while the remaining is in long-term obligations.[22] In October 2018, Netflix announced it would raise another $2 billion in debt to help fund new content.[23]

  1. ^ "Business Search – Business Entities – Business Programs | California Secretary of State". businesssearch.sos.ca.gov. Archived from the original on August 13, 2017. Retrieved May 26, 2017.
  2. ^ Bishop, Bryan (October 8, 2018). "Netflix buys up New Mexico studio facility for massive new production hub". The Verge. Retrieved January 10, 2020.
  3. ^ "Netflix Creates U.K. Film and TV Production Hub at Shepperton Studios". Variety. July 3, 2019. Retrieved January 10, 2020.
  4. ^ "Netflix to Launch New York City Production Hub". Hollywood Reporter. April 18, 2019. Retrieved January 10, 2020.
  5. ^ "Netflix Unveils New Projects, Plans for Growth in Spain at Production Hub Inauguration". Hollywood Reporter. April 4, 2019. Retrieved January 10, 2020.
  6. ^ "Where is Netflix available?". Netflix. Archived from the original on July 7, 2017. Retrieved August 8, 2017.
  7. ^ a b c d e f "Netflix Q4 2018 Results". Retrieved January 18, 2019.
  8. ^ (PDF) https://s22.q4cdn.com/959853165/files/doc_financials/2019/ar/2019-10-K.pdf. Missing or empty |title= (help)
  9. ^ "Netflix – Financials – SEC Filings". Archived from the original on January 31, 2018. Retrieved January 30, 2018.
  10. ^ Hipes, Patrick (July 18, 2018). "Netflix Takes Top Awards Strategist Lisa Taback Off The Table". Deadline Hollywood. Retrieved July 18, 2018.
  11. ^ https://variety.com/2020/film/news/netflix-hollywood-egyptian-theatre-1234619985/
  12. ^ "Netflix.com Competitive Analysis, Marketing Mix and Traffic - Alexa". alexa.com. Retrieved June 6, 2020.
  13. ^ a b Pogue, David (January 25, 2007). "A Stream of Movies, Sort of Free". The New York Times. ISSN 0362-4331. Archived from the original on March 22, 2016. Retrieved February 7, 2016.
  14. ^ "Shareholder Letter Q120" (PDF). Retrieved April 22, 2020.
  15. ^ "Netflix Corporate Information". Netflix. Archived from the original on January 3, 2018.
  16. ^ Keating, Gina (2012). Netflixed: The Epic Battle for America's Eyeballs. New York: Portfolio/Penguin. p. 47. ISBN 9781101601433.
  17. ^ "Netflix launches Canadian movie service". CBC News. Archived from the original on February 13, 2016. Retrieved February 7, 2016.
  18. ^ "Netflix chief bulks up on series (600 hours!)". USA Today. Archived from the original on January 29, 2016. Retrieved February 7, 2016.
  19. ^ Minaya, Ezequiel; Sharma, Amol. "Netflix Expands to 190 Countries". The Wall Street Journal. ISSN 0099-9660. Archived from the original on February 7, 2016. Retrieved February 7, 2016.
  20. ^ Cite error: The named reference hr-backlash was invoked but never defined (see the help page).
  21. ^ Liedtke, Michael (October 16, 2017). "Netflix sinking deeper into debt to fuel subscriber growth". Toronto Star. ISSN 0319-0781. Archived from the original on October 16, 2017. Retrieved October 17, 2017.
  22. ^ Smith, Molly (January 23, 2018). "As Netflix Trumpets Stock Value, Debt Investors Want Cash Flow". Bloomberg. Archived from the original on January 23, 2018. Retrieved January 24, 2018.
  23. ^ "Netflix to raise $2 billion in debt to fund more original content". TechCrunch. Retrieved October 24, 2018.

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